Kesko’s annual Kaupan päivä (“Day of Commerce”) event has been traditionally held in Marina Congress Center. The theme for this year’s seminar was “The Time of the Customer: the development of services and the service business”.
The guests of the seminar enjoyed interesting lectures about the theme. Speakers at the seminar were Kesko Corporation’s managing director Matti Halmesmäki, minister Jan Vapaavuori, municipality merger deputy managing director Timo Kietäväinen, Advisor to the Chairman IBM Europe Richard Straub, officer Mikko Kosonen from Sitra, and Maija-Riitta Ollila, Ph.D. in political science. In order to get the participants involved, an SMS service was used during the seminar. Guests had the opportunity to submit questions to the lecturer via SMS. After the speeches, the hostess Kirsi Pelttari presented the questions to the lecturer.

With good sound and lighting, an spirited atmosphere was created. The hall and foyer were decorated with splendid flower arrangements and elegant Kesko posters.
Upon creating the visual appearance, Kesko’s trademark colors were taken into consideration. During the break, the guests had the chance to enjoy a coffee party and had an opportunity to familiarize themselves with Kesko news services, eg. Ravintokoodis, Konebox, Itella and Cello stand. The evening rounded up with a generous and delicious dinner.